Agile Creative Strategy
Ready to Grow
With Your Brand
Meeting evolving content needs
through seamless collaboration
Our client was one of the fastest–growing sportswear brands needing:
An agile content creation team ready to meet their constantly evolving creative deliverables
Hundreds of thousands of image assets created and retouched for use on their eCommerce site, marketing campaigns
and for distribution to third party retailers
Resources prioritized to deliver creative assets on time and implement new forms of content, like product videos
and motion graphics
We permanently deployed a team to their facilities at their headquarters to:
Create image and video assets directly from our client's facilities managed studio
Implement and continuously update style guides to meet changing brand image needs and speed sample
coordination and post–production
Take a hands on approach to overseeing operations and corporate leadership's interaction with content
Implementation of style guides for all forms of content
100% completion rate for photo content creation reached
Editorial content can be created days faster than before
Product videos and motion graphics were integrated into marketing strategy
Our client, one of the fastest-growing sportswear brands, faced a handful of content creation challenges as their company
experienced dramatic growth over the last several years. Constantly mounting creative deliverables, rapidly expanding product
lines, dynamic marketing campaigns, evolving corporate leadership and vendor instability created an unreliable creative process
that frequently underperformed—both in speed to market and quality of content.
Their apparel, accessories and footwear merchandise demand hundreds of thousands of creative assets created yearly. Once
finalized, our client distributes those assets across their eCommerce site, marketing campaigns and to third party retailers
carrying our client's merchandise. With those needs in mind, our client wanted a content creation team that could work on-site
from their headquarters' facilities to closely handle large volumes of samples and deliver a consistent brand image in a
Taking into consideration our client's quickly evolving creative deliverables, vast range of personnel interacting with content
creators and massive inventory, we recommended working on-site from our client's facilities, rather than from one of our own content
creation studios. Permanently deploying a creative team to their headquarters, we integrated our content creation process and
cloud-based content management platform with their product design, marketing, print production and IT departments.
To ensure consistent quality, we collaborated with our client to establish style guides we constantly update as their brand's image
and marketing campaigns evolve. With guides informing content creators and streamlining post-production photo retouching, it became
easier for our client to implement new forms of content—including product videos and motion graphics—into their content marketing strategy.
Before partnering with us, our client's photography deliverables were routinely failing to meet scheduled completion rates. With large
chunks of each season's styles failing to go to market on time, instead idling in warehouses, too much of their marketing budget was being
allocated to unnecessary overhead. By prioritizing resources, providing productivity reports and tailoring our streamlined creative
workflow around their content needs, we were able to help them reach a 100% completion rate for the first time in their company's history.
As a result of partnering with us, our client:
Implemented style guides to inform and maintain a consistently high quality brand image
Reached a 100% completion rate for ecommerce photo content creation for the first time in company history
Produces and distributes on-site editorial content and photo content for third party retailers days faster than before
partnering with CreativeDrive
Implemented product videos and motion graphics into their content marketing strategy with just marginal increases to budgets
Does your brand need on-site studio management?
If so, we can help.
Questions? Call Us at 1-844-621-7820
We're here to help you power your brand. Call us and speak with a customer experience specialist who will answer any questions you may have.
Schedule a Consultation
Tell us a little bit about your business, and one of our process improvement specialists will call and consult you on how to optimize your brand's content production.