Media Kit

Headquartered in New York City, CreativeDrive is an independent global content creation company offering one of the largest studio networks in the world. It is comprised of a dedicated team of accomplished creative directors, filmmakers, photographers, directors, motion designers, engineers and specialists. Internationally allocated with 150 studios across the United States, Latin America, Europe and Asia, CreativeDrive is strategically based in economically and culturally forward cities that inspire its fresh, creative point of view for unmatched content in any format.

CreativeDrive produces innovative, brand building content that can be scaled, repurposed and used across channels, ensuring it is fully utilized for the benefit of its clients’ business growth and sales.

Clients include Walmart, Hilton, Hewlett Packard, Columbia Sportswear, Home Depot, Estee Lauder, Kate Spade, Coach, Michael Kors and Asics.

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Myles Peacock
Myles Peacock

CHIEF EXECUTIVE OFFICER, GLOBAL

Myles steers CreativeDrive’s global executive team strategy, client service, performance offerings and growth strategy, overseeing a collective of world-class creators, makers and doers. This creative force includes an international team of over 1000+ filmmakers, motion designers, photographers, app developers, composers and software engineers, dedicated to its cutting-edge, proprietary cloud-based technology platform.

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JARED KOESTEN
JARED KOESTEN

Chief Talent Officer, Global

Jared Koesten oversees global Talent Experience at CreativeDrive, providing strategic oversight to Talent & Performance Management, Talent Acquisition, Compensation & Benefits and Learning & Development. With a background in both the marketing and technology industries where primary focus is on customer and user experience, Jared is a Talent Management leader focused on maximizing business return through experiential talent Interactions.

Since joining CreativeDrive in January 2016, Jared has played a critical role in leading the company through its quick growth, multiple acquisitions/integrations and globalization. He has implemented programs and protocols that have resulted in significantly higher year-over-year retention, employee satisfaction and have built an employer brand that attracts over 1000 employment inquiries per month in the United States. Having joined CreativeDrive a mere months after initial transaction, Jared was first tasked by the Board of Directors to build a high performing executive team prior to focusing on growth, globalization and Integration.

Prior to CreativeDrive, Jared was previously Vice President, Human Resources at Omnicom Group’s Zimmerman Advertising and previously Director of Human Resources at CA Technologies.

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TERE ROBINSON
TERE ROBINSON

Chief Client Integration Officer, Global

As Chief Client Integration Officer, Tere’s primary focus is two-fold. She leads the integration of acquisitions to CreativeDrive and its solution portfolio, and she grows client relationships through continuing to evolve and add valuable, bespoke solutions. With her innate ability to see the unseen possibilities, she is highly skilled at connecting the right global creative, content, and platforms teams efficiently to evolve brands to their next level of business success.

Tere’s extensive experience in creating client-centric solutions, from curated creative teams to facility managed studios, coupled with her deep knowledge of CreativeDrive’s talent and systems enable her to tailor solutions of all sizes, at any scale, for all businesses.

Prior to CreativeDrive, Tere held senior account services roles at Schawk and OneKreate.

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CECILIA STREIT
CECILIA STREIT

Chief Client Officer, Global

Cecilia Streit is a dynamic business leader with 20 years’ experience setting and achieving strategic business development objectives in the media and Content AOR production space. As a creative, client-driven solution builder, she is adept at developing successful programs for clients that enhance digital marketing production growth, profitability and ROI. Cecilia’s central focus is crafting global solutions that include local and offshore BPO teams.

Having built and managed diverse sales and marketing teams, she had a keen eye for proactively identifying and restructuring marketing and sales organizations to expand their reach and growth. Cecilia excels at building cohesive, cross-functional teams designed to support client success. She has global, multi-cultural experience helping brands succeed in the US, Europe, Asia, and Latin America.

Cecilia joined CreativeDrive from RR Donnelley where she was a Senior Executive for the Digital Solutions Division. Throughout her career, Streit has worked with global marketers solving the puzzle of how to create the compelling visual content at the pace demanded by consumers.

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Peter Short
Peter Short

Chief Executive Officer, APAC

As APAC CEO, Peter is responsible for the growth, development and performance for the group in Asia Pacific.
Peter started his career as a commercial artist and photographer. Peter has been a part of the evolution of traditional creative and content production services. With a passion for global infrastructure and technology, he has spearheaded the conversion of repetitive and manual processes into time saving solutions that improve productivity and efficiency. Having worked in creative establishments in Asia for over 25 years, Peter has an in-depth knowledge of local & regional market requirements.

Prior to joining CreativeDrive Peter was Managing Director for Prodigious Singapore, Publicis Groupe.

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Penny Verbe
Penny Verbe

Head Of Content UK & EMEA

As Head Of Content UK & EMEA, Penny oversees the growth, development, performance and success of CreativeDrive across the region and all client business sectors.

With three decades of experience founding and managing media companies at a global and local level, in 1995 co-founded the world’s first independent boutique post-production facility, Smoke & Mirrors. As CEO, she led Smoke & Mirrors for fifteen years growing it into a multi-award-winning global company, with offices in London, New York and Shanghai. She also oversaw the business’ sale to Tag after nine years.

After serving two years at Passion Pictures as Chief Operating Officer in 2010, she then worked as Global Strategic Adviser to APR Consulting, before becoming Global Strategic Consultant and Advisor to a wide variety of agencies, start-ups, media and creative companies.

Penny is extremely passionate about leading creative businesses to higher levels of performance and success and her track record has proven this.

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Jane Matthews
Jane Matthews

Growth Director, North America

Jane is an accomplished agency account, business development and marketing executive with extensive experience developing new client business, existing client growth and leading agency reviews. Jane joined CreativeDrive in 2018 as Director of Client Service, and a year later she stepped into the role of Growth Director—now overseeing business development activity across North America. Her past experience includes founding a consultancy focused on business development, agency marketing, search and review management. Jane’s agency experience includes five years at Moxie, where she oversaw all growth initiatives for the agency, including marketing, PR and new business. Jane came to Moxie by way of another Atlanta-based agency, 22squared, where for seven years she led all business development efforts while also serving as the account lead on several key pieces of business. Prior to that, Jane held both client leadership and business development roles at Austin Kelley Advertising. Her career began in New York and has also included positions in publishing and market research.

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