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CreativeDrive’s News and Insights on the amazing happenings with content innovations, inspirations, trends and creators.

CreativeDrive News & Insights

Getting Smart With Content Production

Evan Clark | August 05, 2019

Like everything else in the digital age, advertising has had to get smart to thrive.

Content Content Creation Brands content marketing branded content digital content

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What is DCO?

Henry Nanne | August 02, 2019

Why Original Content Creation is the Perfect Fuel for DCO

Dynamic Creative Optimization (DCO) merges brand creative with data learnings to create dynamic content that directly targets different audiences in real-time.

Content Content Creation ContentMarketing Brands retailers Creative branded content personalization content optimization dynamic creative

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Defining Content in Today’s Modern World

Tod Ridgway | July 25, 2019

As the content creation process evolves, so does the need to optimize your brand strategy to connect with consumers at a personalized level, create brand loyalty and ultimately, drive sales.

Content Social Media Content Creation eCommerce Brands retailers content marketing branded content storytelling digital content digital storytelling optimization personalization

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What Do Women in Tech Want?

Ariella Brown | May 23, 2019

Women in tech want exactly what men in tech want. More opportunities for advancement.

Tech Women

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CreativeDrive Launches, CDFB, Global Fashion & Beauty Practice

Bloomberg | May 15, 2019

CreativeDrive is building on its existing work in the fashion and beauty categories with the launch of a dedicated division.

beauty Fashion CDFBLaunch

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CreativeDrive Launches CDFB, Global Fashion & Beauty Practice

CreativeDrive | May 15, 2019

Servicing clients such as Clinique, Michael Kors, Kate Spade, Coach, MAC Cosmetics, Tom Ford with creative production services

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