CreativeDrive Acquires DoubleDigit
NEW YORK, June 28, 2017 /PRNewswire/ – Global content provider CreativeDrive, a Bertram Capital portfolio company, has reached an agreement to acquire DoubleDigit, a data-driven online content production company that provides customized content solutions and specializes in website, apps, social content creation and development.
The acquisition follows a wave of recent hires by CreativeDrive from the advertising and media production industries and last year’s alliance with one of China’s largest content studios, the W. Studio which marked the start of CreativeDrive’s international expansion.
CreativeDrive’s expansion comes as brands are increasingly expected to be their own media hubs in a digital world, contributing to a surging demand for high-quality, progressive content that can be produced quickly with consistency and efficiency.
CreativeDrive CEO Myles Peacock said, “In today’s shifting media landscape, there is a widening gap between content creation and consumption. We are bringing together the right people with a smarter, more powerful platform to solve this challenge. With its ability to deliver everything from apps to web builds to social listening and digital design, DoubleDigit is part of our solution to bridging this gap”.
Peacock said, “DoubleDigit is also expanding CreativeDrive’s global footprint and industry share. We now have talented creators who are producing content that resonates with Latin American markets while amplifying our presence in the food, beverage and tech industries.”
Like CreativeDrive, DoubleDigit’s client portfolio includes fashion and retail brands such as Walmart and Kohl’s. Their roster also features brands from a range of industries, including Pepsi, Gatorade, Pennzoil, Nestle, Heineken, Google, Uber and Toyota.
DoubleDigit’s CEO Jose Coto, said, “DoubleDigit and CreativeDrive both see the need for an evolving, agile and efficient content creation platform that can meet the growing content needs of retailers and brands across all channels. CreativeDrive realized there was a gap between the demand for memorable content, the people making the content and the people who know their consumers best. They have reimagined the content creation cycle to align with the continuous transformation of the media landscape. We are thrilled to share and be a part of that vision.”
CreativeDrive is the world’s largest studio network comprised of the most accomplished content creators. Shaped by passionate thinkers, doers and makers who co-create and craft high-end, channel-agnostic content directly alongside their clients. CreativeDrive helps brands produce innovative content smarter with scalability and efficiency using their proprietary platform and built-in end-to-end technology. True masters of their craft, they bring talented creators, unmatched insights and industry experience to their clients.
For more information visit: www.creativedrive.com.
Pat Sloan, firstname.lastname@example.org