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CreativeDrive Announced as Strategic Content Partner to 9th Annual Fashion Week Columbus

CreativeDrive | October 14, 2018

CreativeDrive Announced as Strategic Content Partner to 9th Annual Fashion Week Columbus

Columbus, Ohio – October 15, 2018 – Leading content production company CreativeDrive is announced as strategic content partner to Fashion Week Columbus, (FWC), a week-long series of fashion events and shows in Columbus, Ohio showcasing local and emerging fashion designers from October 14th – 20th. This year’s runway shows feature multiple designer collections walking the runway and celebrates designer Laurel DeWitt, whose work is worn by celebrities including Beyoncé. Along with showcasing local designers, FWC raises money to provide scholarships to fashion design students at the Columbus College of Art and Design. CreativeDrive will also co- host the 5 th Annual FWC Industry Mixer with IL Moda PR & Brand Development, Presenting Sponsor of FWC, at CreativeDrive’s Columbus Studio on October 19th.

As an in-kind Platinum Sponsor of FWC, CreativeDrive has provided creative strategy, branding and content assets for the event including a newly designed logo, the official FWC t-shirt, a lookbook featuring the participating designers, and the videos including a sizzle opener, recap video, and mini-short documentaries for each designer’s exhibition.

CreativeDrive is a content prodiuction company offering best-in- class content for companies and brands ranging in size from start- up to Fortune 500 brands.

Formerly OneKreate, CreativeDrive Columbus is a 20,000 square foot space comprised of 4 production studios, makeup and wardrobe rooms, merchandise and set storage, and space for motion, photo and post-production and is comprised of a dedicated team of accomplished creative directors, filmmakers, photographers, and other content production specialists. CreativeDrive combines technology and talent to assist brands and retailers in producing content across all platforms, at speed and scale. Local Columbus clients include local Victoria’s Secret, LaSenza, Catherine’s, Lane Bryant, Thirty-One Gifts, Bath & Body Works, and Big Lots.

“Fashion Week Columbus and IL Moda is thrilled to be working with such an innovative company as CreativeDrive,”said Lubna Najjar, FWC Board Member, Founder and President of IL Moda PR & Brand Development. “Utilizing CreativeDrive’s expertise has advanced our visual identity, content creation for our lookbook, videos, and overall global presence. The assets that CreativeDrive have provided enable us to not only showcase the dynamic fashion talent here in Columbus on an entirely new level and global scale, but also empowers designers to capitalize on opportunities in the global fashion and business community.”

Headquartered in New York City, CreativeDrive consists of the largest network of production studios in the CreativeDrive has become a true pioneer and leader of a new content production model. Their unique approach provides brands with control, increased speed-to-market, reduction of production costs from 30- 50%, and a 100% transparency and visibility into spend. CreativeDrive Columbus is available as dedicated spaces for clients in fashion, beauty, technology, consumer electronics, transportation, and hospitality, producing eCommerce content at scale or on a short- term, one-off basis.

“We are very excited about partnering with Fashion Week Columbus again, “ said Myles Peacock, CreativeDrive’s Global CEO. “The very core of our work is creativity, inspired by the beauty of art, film, fashion and the creative arts that we experience on a daily basis. We are passionate about content that drives visibility and engagement on a global scale, so we hope that by lending our creative talent, coupled with our technological and commercial expertise, FWC will gain increased recognition and engagement in the global fashion community.”

FWC is dedicated to empowering creativity and the expression of individuality and confidence through fashion, striving to provide a strong and supportive community in which new designers can learn and grow their careers, while also providing a platform for commerce. For additional information about CreativeDrive and FWC, visit www.creativedrive.com and www.fashionweekcolumbus.org.

About CreativeDrive
CreativeDrive is a global, independent creative and content production company pioneering a new industry paradigm by providing end-to-end creative content solutions delivered at speed and scale, localized and optimized for all channels. CreativeDrive offers the largest studio network in the world, which includes a dedicated team of Award-winning directors, photographers, directors, motion graphic designers, artists, composers, app developers and engineers. By marrying talent with technology through its cutting-edge, proprietary cloud-based platforms, CreativeDrive empowers transparency, efficiency, and cost-reduction with unparalleled speed and scale in any language, topic, or format. CreativeDrive produces innovative, brand building, high-caliber content that can be scaled, repurposed, used across channels, and geo-targeted for maximum client and market impact. The CreativeDrive network includes over 150 studios in the U.S., Latin America, Asia and Europe, is headquartered in New York City, and is a Bertram Capital Portfolio company.

About Fashion Week Columbus
As a 501(c)(3) non-profit organization, Fashion Week Columbus is a first-of-its-kind with a mission to produce a platform to showcase local
and emerging fashion designers while also providing scholarships to fashion design students in Central Ohio. IL Moda PR & Brand Development, a local PR & brand development firm is the presenting sponsor of FWC.

About IL Moda PR & Brand Development
IL Moda PR & Brand Development is a national fashion consultancy working with international fashion labels in product development, merchandising and wholesale sales. IL Moda is a 5th year sponsor of FWC.

Media Contact
Beth Amorosi, Agentry PR: bethamorosi@agentrypr.com, 917-208-7489