Many of our planet’s languages are critical to today’s global marketing strategies, but straight language translations do not serve brands well. In recent years, several brands have been embarrassed by translations gone horribly awry. When Coca-Cola launched in China, it was often translated as Bite The Wax Tadpole. Also in China, KFC’s Finger Lickin’ Good translated as Eat Your Fingers Off. In Africa, food labels usually have a picture of what’s inside the container. Imagine how well Gerber was received with its adorable babies on the labels.
Words have baggage.
Communication involves much more than language. There are cultural nuances, traditions, regional accents, local dialects, slang, humor, religions, local pop culture, nationalities, prejudices, laws, customs, racial issues, tribes, history, sports rivalries, wars, and more. Brands must consider all these things for proper language translation. When it is done correctly, and sensitively, it is called Transcreation – and that is what we do.
Leading brands rely on us.
Many of the world’s top brands, ad agencies, and media agencies trust CreativeDrive for our proven expertise in transcreation. Our transcreation specialists can adapt your marketing and advertising plans, your ad campaigns, your marketing content, and your marketing messages for 120 countries. Whenever you’re ready to connect with a new target market, a new language, or a new culture, we can adapt your creative marketing (text, audio, video, and graphics) for any and all media: print, digital, online, outdoor, television, and radio.
From the start.
It really helps your brand’s final product when we’re part of your early campaign planning. It allows us to fully understand your transcreation needs, helps us orchestrate ideal workflows, set up your systems, and identify your specific market needs.
If you’d like a free transcreation estimate, just say the word (in any language).
You’ve got us right where you want us.
We have regional Project Management Offices in key cities around the world: London, Paris, Majorca, Kiev, Cape Town, Sydney, NYC, LA, and Mexico City, with more locations opening all the time. But critical to our success, and yours, our transcreation teams match your brand with writers, studios, and talent that are local to your target audience. Our network includes 300+ studios, 2000+ writers, and several thousand voiceover artists.
CreativeDrive’s Transcreation Process.
Our brand identity orientation process starts with our experts in transcreation services working with you on your overall marketing goals, local needs, tone of voice, audience types, user personas, and product positioning for each intended market.
Once we’re through ideation and discovery, we get technical and build glossaries, populate, and launch translation memories. Concurrently, we match your brand with a transcreation team who will adapt, edit, handle Q&A, and manage the transcreation process, ensuring it adheres to creative copy and local language requirements.
Helping it all happen at full throttle pace, CreativeDrive’s Project Management and Digital Asset Management (DAM) platform is set up specifically to optimize global workflow, performance, and speed.
Some of our Transcreation Services:
- Pre-production and content adaption planning through in-market legal clearance
- Copywriting new scripts, transcreating new content, and translating scripts in local language
- Producing adapted content and management media schedules
- Project management and distributed content to media owners
- Save money with centrally controlled offshore production while capturing your local markets’ nuances and flavors
The CreativeDrive Difference
We bring the best of tradition into tomorrow. Instead of trying to make everybody speak as we do, we honor different regions’ languages as they are today. We speak to the locals as if we’re neighbors. We embrace their dialects, adopt their nuances, and absorb their sensitivities – ensuring your brand’s messages are welcomed into their lives. We bring it all together with our global network of local talent, our unmatched expertise at transcreation, and our blindingly fast global technology. All built specifically for us, for you, for tomorrow’s market opportunities.