Localization Makes Content Smarter for Global Brands

Martin Witts | April 02, 2019

Localization is taking the creative and making it relevant, resonant and suitable for use in different countries and cultures

Localization Transcreation

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Martin Witts

CreativeDrive | April 08, 2018

London, UK

Meet Martin Witts, a childhood TV commercial addict turned localization expert. Making content fit within global markets is Martin’s expertise, as well as tea and, of course, scarves.

Localization London Television

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