personalization

What is DCO?

Henry Nanne | August 02, 2019

Why Original Content Creation is the Perfect Fuel for DCO

Dynamic Creative Optimization (DCO) merges brand creative with data learnings to create dynamic content that directly targets different audiences in real-time.

Content Content Creation ContentMarketing Brands retailers Creative branded content personalization content optimization dynamic creative

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Defining Content in Today’s Modern World

Tod Ridgway | July 25, 2019

As the content creation process evolves, so does the need to optimize your brand strategy to connect with consumers at a personalized level, create brand loyalty and ultimately, drive sales.

Content Social Media Content Creation eCommerce Brands retailers content marketing branded content storytelling digital content digital storytelling optimization personalization

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